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We spend a lot of time, and part of the way we approach any job is to have one of engineers go in and test that they can get a signal out of a venue. Venues not understanding what’s required and trying to do things over WiFi connections which can drop out at any moment. That means that you don’t have buffering, you don’t have any of the things that drive people mad trying to watch Netflix on a busy evening. That distribution network is generally made up of thousands of servers worldwide and that video is distributed amongst those servers globally very quickly so if I’m watching a webcast in Berlin, that’s actually being produced in London, it’s being sent to a server in London but it’s almost instantaneously appearing at that server in Berlin so that people are the shortest distance they can be from that server. That then is basically putting that video on a distribution network. That’s the point on a standard CDN, something like Akamai, it it’s going onto the client’s own page, or more commonly these days a publishing point on something like Periscope or Facebook live or YouTube. Those live streams once they’re complete are sent to what’s called a publishing point. Maybe adding in other interactive elements, might have things like live polling on Facebook Live, so it might be showing a graphic that demonstrates that live poll. JW: Quite often, we’re working with a production company, they give us a TX, their live output from their camera mix and then it’s fundamentally being split (for safety reasons) into two or more encoders and those encoders are encoding that stream into a suitable video format. SL: Talk us through the process from encoding right through to utilising content delivery networks (CDNs) and basically how does that video signal get to the end viewer?
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If you look at a lot of webcasts that have been having over the past month or so, that’d be things like E3 where everyone is announcing new games. The second reason is having an announcement, having a product announcement that the brand’s audience really want to see now.
#Child squeed gecko tv
One is doing something that’s connected with broadcast, so in the case of a TV program or in the case of an advert, following on from the main piece of content and delivering something extra over social media channels to really engage the audience.įor example, we’ve worked on Coronation Street Live, Eastenders Live and produced additional content for things like Facebook which are live and interactive afterwards. But the main things that really deliver great audiences are threefold. Jake Ward: Well, lots of brands, lots of corporates stream video for a whole variety of reasons, not necessarily for the right reasons, I have to confess. Scott Ledbury: Let’s set the scene Jake, what would be some typical case uses for streaming live video?
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